OCTOBER 30, 2026 · ONE DAY. ONE TRANSFORMATION.
Your Next Era of Leadership Starts With a Single Decision.
One day that changes how you see your team, your role, and the legacy you're building.
REFIRE™ Leadership for a New Era is a one-day experience built for leaders who are ready to be challenged.
Three world-class speakers. Three proprietary frameworks.
One day dedicated to reshape how you lead, starting with an honest look at where you are and ending with the clarity and tools to do something about it.
WHAT HAPPENS AT REFIRE™
After REFIRE™, You'll Never Lead the Same Way.
And You Won't Want To.
You've been to conferences. You've been inspired. Now it's time to be rewired.
You'll spend one day immersed in three frameworks built for the leadership challenges that are defining this era. How to unlock peak performance across your entire team. How to lead with humanity in an age of AI. How to eliminate the invisible friction that's silently eroding trust, speed, and collaboration.
This is not theory. This is not motivation. This is the practical, human-centered work of becoming the leader your team needs and a legacy you want attached to your name.
PRICING
Reserve Your Seat
To allow for uninhibited personal introspection, REFIRE™ is reserved for peers at the director level and above.
The Leader — Single Ticket
One seat. One day. One transformation.
The Spark | The Flame | The Fire | The Launch | |
Price | $299 | $359 | $397 | $499 |
Available | Through Aug 7 or first 50 tickets | Aug 7 through Sept 15 | Sept 16 through Oct 29 | Door only, Oct 30 |
Status |
Every advance ticket holder (Spark, Flame, and Fire) will find a copy of Diane Allen's book, Flow | Unlock Your Genius, Love What You Do reserved at your seat. A gift from REFIRE™ to start your transformation before the first session begins.
WHO YOU’LL LEARN FROM
Three Speakers. Three Frameworks.
One New Way to Lead.
Diane Allen
The Creator of Flow Strategy™
Allison Adams
Human Authentic Intelligence™
Chris Rollins
The Antidote to Invisible Friction™
What You'll Walk Away With
Sustainable high performance without burnout
Elevated psychological safety
Deep employee engagement
Better retention
Faster decision-making
Rapid execution
Seamless collaboration
Greater accountability
A human-centered framework for leading in the AI age
Renewed well-being, morale, and resilience under pressure
Our promise to you
Walk away with clarity, conviction, and the human-centered insights
to know exactly what to do with them.
THE RIPPLE EFFECT
What Happens After REFIRE™ Is What Makes It Worth It.
What matters most about REFIRE™ isn't October 30. It's October 31. And every day after.
You go back to work. You lead differently. Not dramatically. Not with a manifesto. Just differently enough that people notice.
Conversations in your one-on-ones get more honest. Decisions move a little faster. The talented people who were quietly wondering about their future stop wondering. New energy shows up in rooms that felt flat for months.
If you lead a division inside a larger company, your team starts running differently. People notice. Other leaders ask what changed. The culture you're building becomes visible, and it becomes something people want to be part of.
If you own your company, the shift is just as real. How you lead shapes everything. The people you attract. The people who stay. The reputation you build in your market. When your leadership changes, your entire company feels it.
Either way, the same thing happens. The people around you get better because you did.
That shift starts with one day. October 30, 2026.
When a top candidate is weighing two offers in the same industry, the deciding factor is rarely the brand name or the location. It's the answer to one question: "What's it like to work there?" REFIRE™ gives you the leadership to win that answer.
When Your Senior Leaders Share a Language, Everything Accelerates.
One leader comes back from an event with ideas. A leadership team comes back with alignment.
That's the difference the Founders Table creates. When the VPs running your divisions, the senior leaders setting the tone across your organization, all experience the same three frameworks on the same day, something shifts. They stop describing the same problems in different language. They stop solving for their silo and start solving for the whole. A shared vocabulary emerges, and with it, a shared standard for how leadership works across the company.
Most organizations spend months trying to manufacture that kind of alignment through retreats and offsites and consultants. At REFIRE™, it happens in a single day because everyone is in the same room, hearing the same ideas, at the same time.
The Founders Table is for organizations that are serious about transforming leadership at the top.
One Leader Sets the Standard. A Leadership Team Redefines the Company.
Imagine what happens when one leader in your organization transforms how they operate. Now multiply that across every seat at this table.
When your senior leaders go through that same transformation on the same day, there is no single benchmark anymore. Every leader at that table goes back to their division operating from the same playbook. The standard stops being the exception. It becomes the expectation.
That's what the Founders Table actually buys. Not eight seats. Eight leaders who go back and change how it feels to work at your company.
What's included with every Founders Table:
Eight seats at a reserved table
Priority seating
A pre-event alignment guide so your leaders arrive with shared context
A post-event debrief framework to turn the day's insights into 90-day action across divisions
IS THIS FOR YOU?
REFIRE™ Was Built for Leaders Who...
Feel the gap between the leader they've been and the leader this moment demands
Want to evolve their own leadership, not just change their employees
Are navigating AI adoption and refuse to let their people become an afterthought
Lead Gen Z talent and want to understand what they're actually asking for
Care about the legacy they're building, not just the quarter they're closing
Are tired of leadership content that sounds inspiring but changes nothing
Know that one honest day in the right room can do what twelve months of "trying harder" can't do
If you read this list and felt something, trust that feeling. It's telling you something.
THE LEGACY FAME
Twenty Years From Now
When someone who worked for you describes the kind of leader you were, what do you want them to say?
That you hit your numbers? That you ran a tight ship?
Or that you were the leader who saw them. Who unlocked something in them they didn't know was there. Who had the courage to evolve when the world demanded it, and brought their team along for the transformation.
That kind of legacy isn't built in a quarterly review. It's built in decisions like this one.
October 30, 2026, is one day. What it changes lasts a career.
EVENT INFO
The Details
Date
October 30, 2026
Format
Full-day, in-person experience
Location
Crowne plaza Melbourne Oceanfront 2605 North a1A Melbourne, FL 32903
Doors Open
8:00 AM
Program
9:00 aM - 5:30 PM
Dress Code
Coastal comfort
What's Included
A full day with three world-class speakers, a welcome coffee and tea bar, a mid-morning donut bar, a southern BBQ lunch, and an oceanfront open bar reception with light bites. Enjoy the company of your peers and all three speakers as you reflect on what you discovered today. Plus a complimentary, one year subscription to REFIRE™ Substack.
FAQ
Questions We Get Asked
No. REFIRE™ is a working experience. You will be challenged, you will reflect, and you will leave with actionable frameworks you can implement the following Monday. Motivation fades. Clarity and conviction don't.
Absolutely. The three lenses apply whether you lead 5 people or 5,000. Some of the most impactful transformations happen in small organizations where one leader's shift changes everything.
Tickets are transferable. Send another leader from your organization. We want the seat filled with someone who will put the experience to work. Full refund requests must be made by [date]. Cancellations after [date] are non-refundable, but the ticket can still be transferred to another attendee.
The Founders Table is sold as a full table of 8. If you have a smaller team, consider purchasing single Leader tickets for each person. They'll still share the full experience.
Three things. First, REFIRE™ is built on the premise that the leader needs to transform, not the employees. Second, every speaker brings a proprietary framework you won't find anywhere else. Third, this is a curated room, not a massive auditorium. You'll be surrounded by peers at your level who are making the same intentional choice to lead differently.
No. REFIRE™ is designed as an in-person experience. The conversations that happen in the room, during breaks, and over lunch are part of the transformation. This can't be replicated through a screen.
This is the inaugural REFIRE™ experience. We plan to continue the series, but this is the only opportunity to be in the founding room.
The audit introduces the three lenses. REFIRE™ is where you go deep. Each speaker will expand on the lens connected to their framework, giving you the tools to act on what your audit revealed. Bring your results with you.