OCTOBER 30, 2026 | CROWNE PLAZA OCEANFRONT | MELBOURNE, FLORIDA
Reserve Your Team Table at REFIRE™
REFIRE is a one-day leadership experience for directors, vice presidents, and executives who want to draw more ownership, judgment, and follow-through from their people while preserving the direction, standards, and accountability the operation demands.
REFIRE gives senior leaders a shared way to think about trust, ownership, accountability, and performance. When several leaders attend together, they return with common language and a framework they can apply across the organization.
A full executive table includes a pre-event alignment guide and a 90-day debrief framework to help the team carry the work forward after October 30.
Questions before you reserve? REACH OUT TO US
Need more than one ticket but fewer than eight? Need more information for a purchase order, information to support internal approval, dietary request?
Click on the “Have a Question” button to fill out an inquiry form and we’ll get back with you.
OR
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PRICING
Reserve Your Table
To allow for uninhibited personal introspection, REFIRE™ is reserved for peers at the director level and above.
Team Table — Seating for 8
The fastest way to scale new leadership standards across your entire organization
$2,299 through September 15
$288 per person
benefits
Eight REFIRE registrations
Full-day REFIRE experience
Reserved table for your leadership team
Lunch and closing reception
Pre-event team alignment guide
Attendee names may be provided later
90-day leadership debrief framework
The Spark | The Flame | The Fire | The Launch | |
Price | $1,899 | $2,299 | $2,549 | $3,199 |
Available | Through July 31 or first 10 tables | Aug 1 through Sept 15 | Sept 16 through Oct 29 | Door only, Oct 30 |
Status |
Need more than one ticket but fewer than eight? Need more information for a purchase order, information to support internal approval, dietary request?
When Your Senior Leaders Share a Language, Everything Accelerates.
One leader comes back from an event with ideas. A leadership team comes back with alignment.
When the VPs running your divisions all experience the same three frameworks on the same day, something shifts. They stop describing the same problems in different language. They stop solving for their silo and start solving for the whole. A shared vocabulary emerges, and with it a shared standard for how leadership works across the company.
Most organizations spend months trying to manufacture that kind of alignment through retreats, offsites and consultants. At REFIRE™, it happens in a single day because everyone is in the same room, hearing the same ideas, at the same time.
Every leader at that table goes back to their division operating from the same playbook. The standard stops being the exception. It becomes the expectation.
That's what a table actually buys. Not eight seats. Eight leaders who go back and change how it feels to work at your company.
Supported by
Frequently Ask Questions
REFIRE is reserved for directors, vice presidents, executives, and leaders serving in comparable senior-level roles. This restriction helps preserve the high-trust environment required for candid leadership reflection.
Yes. Submit the Team Information form or contact [EVENT EMAIL] for company purchasing assistance.
No. Your organization may reserve its table now and provide attendee names later.
Submit the Team Information form. We will help you determine the most appropriate registration arrangement.
Registration includes the complete REFIRE leadership experience, participant materials, lunch, and the closing cocktail reception.
EVENT INFO
The Details
Date
October 30, 2026
Format
Full-day, in-person experience
Location
Crowne plaza Melbourne Oceanfront 2605 North a1A Melbourne, FL 32903
Doors Open
8:00 AM
Program
9:00 aM - 5:30 PM
Dress Code
Coastal comfort
What's Included
A full day with three world-class speakers, welcome coffee and tea bar, mid-morning donut bar, southern BBQ lunch, and an oceanfront open bar reception with light bites. Enjoy the company of your peers and all three speakers as you reflect on what you discovered today. Plus a complimentary, one year subscription to REFIRE™ Substack.
THE RIPPLE EFFECT
What Happens After REFIRE™ Is What Makes It Worth It.
What matters most about REFIRE™ isn't October 30. It's October 31. And every day after.
You go back to work. You lead differently. Not dramatically. Not with a manifesto. Just differently enough that people notice.
Conversations in your one-on-ones get more honest. Decisions move a little faster. The talented people who were quietly wondering about their future stop wondering. New energy shows up in rooms that felt flat for months.
If you lead a division inside a larger company, your team starts running differently. People notice. Other leaders ask what changed. The culture you're building becomes visible, and it becomes something people want to be part of.
If you own your company, the shift is just as real. How you lead shapes everything. The people you attract. The people who stay. The reputation you build in your market. When your leadership changes, your entire company feels it.
Either way, the same thing happens. The people around you get better because you did.
That shift starts with one day. October 30, 2026.