OCTOBER 30, 2026 | CROWNE PLAZA OCEANFRONT | MELBOURNE, FLORIDA
Reserve Your Seat at REFIRE™
REFIRE is a one-day leadership experience for directors, vice presidents, and executives who want to draw more ownership, judgment, and follow-through from their people while preserving the direction, standards, and accountability the operation demands.
IS THIS FOR YOU?
REFIRE™ Was Built for Leaders Who...
Feel the gap between the leader they've been and the leader this moment demands
Want to evolve their own leadership, not just change their employees
Are navigating AI adoption and refuse to let their people become an afterthought
Lead Gen Z talent and want to understand what they're actually asking for
Care about the legacy they're building, not just the quarter they're closing
Are tired of leadership content that sounds inspiring but changes nothing
Know that one honest day in the right room can do what twelve months of "trying harder" can't do
If you read this list and felt something, trust that feeling. It's telling you something.
The Leader — Single Ticket
One seat. One day. One transformation.
$359 through September 15
For directors, vice presidents, executives, and comparable senior leaders attending independently.
benefits
Full-day REFIRE experience
Closing cocktail reception
Three nationally recognized leadership speakers
Lunch
The Spark | The Flame | The Fire | The Launch | |
Price | $299 | $359 | $397 | $499 |
Available | Through Aug 7 or first 50 tickets | Aug 7 through Sept 15 | Sept 16 through Oct 29 | Door only, Oct 30 |
Status |
Current individual pricing ends September 15.
Every advance ticket holder (Spark, Flame, and Fire) will find a copy of Diane Allen's book, Flow | Unlock Your Genius, Love What You Do reserved at your seat. A gift from REFIRE™ to start your transformation before the first session begins.
WHO YOU’LL LEARN FROM
Three Speakers. Three Frameworks.
One New Way to Lead.
Diane Allen
The Creator of Flow Strategy™
Allison Adams
Human Authentic Intelligence™
Chris Rollins
The Antidote to Invisible Friction™
What You'll Walk Away With
Sustainable high performance without burnout
Elevated psychological safety
Deep employee engagement
Better retention
Faster decision-making
Rapid execution
Seamless collaboration
Greater accountability
A human-centered framework for leading in the AI age
Renewed well-being, morale, and resilience under pressure
THE RIPPLE EFFECT
What Happens After REFIRE™ Is What Makes It Worth It.
What matters most about REFIRE™ isn't October 30. It's October 31. And every day after.
You go back to work. You lead differently. Not dramatically. Not with a manifesto. Just differently enough that people notice.
Conversations in your one-on-ones get more honest. Decisions move a little faster. The talented people who were quietly wondering about their future stop wondering. New energy shows up in rooms that felt flat for months.
If you lead a division inside a larger company, your team starts running differently. People notice. Other leaders ask what changed. The culture you're building becomes visible, and it becomes something people want to be part of.
If you own your company, the shift is just as real. How you lead shapes everything. The people you attract. The people who stay. The reputation you build in your market. When your leadership changes, your entire company feels it.
Either way, the same thing happens. The people around you get better because you did.
That shift starts with one day. October 30, 2026.
THE LEGACY FAME
Twenty Years From Now
When someone who worked for you describes the kind of leader you were, what do you want them to say?
That you hit your numbers? That you ran a tight ship?
Or that you were the leader who saw them. Who unlocked something in them they didn't know was there. Who had the courage to evolve when the world demanded it, and brought their team along for the transformation.
That kind of legacy isn't built in a quarterly review. It's built in decisions like this one.
October 30, 2026, is one day. What it changes lasts a career.
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EVENT INFO
The Details
Date
October 30, 2026
Format
Full-day, in-person experience
Location
Crowne plaza Melbourne Oceanfront 2605 North a1A Melbourne, FL 32903
Doors Open
8:00 AM
Program
9:00 aM - 5:30 PM
Dress Code
Coastal comfort
What's Included
A full day with three world-class speakers, welcome coffee and tea bar, mid-morning donut bar, southern BBQ lunch, and an oceanfront open bar reception with light bites. Enjoy the company of your peers and all three speakers as you reflect on what you discovered today. Plus a complimentary, one year subscription to REFIRE™ Substack.